Ford EcoSport Emergency Assist Saves Lives In Goa

By Ganesh

Updated: Friday, January 31, 2014, 17:42 [IST]

Ford EcoSport's Emergency Assist system was demonstrated first hand during a media drive in Goa. A Ford EcoSport SUV was involved in an accident, with two auto journalists on board. Fortunately, both occupants survived without any serious injuries. This also provided a perfect opportunity for Ford's Emergency Assist System to demonstrate its capability.

The incident occurred at 10.30 am today, during a routine test drive, when the driver lost control of the EcoSport on a curve and hit a lamppost. The SUV flipped on its side, as you can see in the gallery below. Both the driver and the co-passenger had put on their seatbelts and were not seriously injured. The crash was severe enough to cause the airbags to be deployed.

Also Read: Ford EcoSport Expert Review - Safety Concerns, Performance & More

Soon after the airbags were deployed, the Emergency Assist system dialed the emergency number ‘108', via the driver's smartphone, which was connected to the Ford Sync system through Bluetooth. A GVK ambulance arrived at the spot within 10 minutes, thus proving the effectiveness of the Emergency Assist safety system.

When Ford announced the Emergency Assist feature for India many were unsure as to how well it would function here. Today's incident has helped establish the effectiveness of Emergency Assist beyond doubt.

To read a comprehensive review on the Ford EcoSport click here.