The rebirth of the Datsun brand has taken place near Delhi with a new hatchback that bears the name ‘Go'. Interesting to know is that the first ever Datsun car which came out in the early 1900s was named ‘DAT-GO'.
Datsun Go was unveiled today by Nissan Motor President and CEO, Carlos Ghosn. To be kept in mind is that today's event was only focussed towards re-launching the Datsun brand and unveiling the first car of its second innings. The actual launch of Datsun Go will be in early 2014, possibly in March.
The winning formula for Datsun Go will be an irresistible package of aggressive pricing and best in class features, which will be ample interior space and a premium feel.
Datsun Go shares its platform with Nissan Micra. But the Go's wheelbase is in fact slightly longer than Micra. This would make it the longest car in the budget hatchback segment.
Not surprising, since Nissan's focus has been on providing best in class space and convenience with the Go, along with low ownership cost. The new hatch promises the best in class legroom, providing comfortable seating space for three adults at the rear.
Something that was already known is the placement of the gear shift stick on the dashboard. This frees up room at the front, which the company says, is for women to keep their handbags and small shopping bags. But that extra 'space' also features a backrest, clearly meant to accommodate a third, younger member of a family.
Furthermore, the interior bears a feel more premium than what we are accustomed to in a car from this segment. Two tone beige interiors, smartphone docking station among others as standard are features more commonly associated with premium hatchbacks.
While Nissan says Datsun Go will be made available for an on-road price of less than INR 4 lakhs it is believed that the actual price could be as low as INR 3.5 lakhs.
The engine in the Go is the same 1.2 liter petrol unit used in the Micra, fitted to the same 5 speed manual gearbox.
The similarities extend a bit further to the design as well. As you can see, the rear end of the Go resembles the Micra.
Looking at it from the front, however, reveals a brand new face which we feel is better looking than any other car in its segment. Easily noticeable are the ample of cuts and creases that have been provided to give it a sporty feel and it certainly works well.
"When a customer buys his first new car in countries like India, Indonesia, Russia and South Africa, first he dreams about it. To realize the dream, customers need to have access, feel a sense of belonging towards the Brand. Also, as this purchase will represent a significant part of their disposable income, it is important for them to have full trust in the brand and the product. So Dream, Access and Trust are key values for which the Datsun brand stands now," said Vincent Cobee, Datsun brand head.
Datsun Go will go on sale in India, Russia and Indonesia in early 2014, followed by South Africa some time later.
Looking at the rear it becomes clear the Go inherits more than a few design features from the old Micra.
Yet another view of the dashboard of the upcoming Go.
Datsun center console showing the smartphone holder.