With the re-launch of the Datsun brand Nissan Motor Company now has under its roof three names - Nissan, the luxury brand Infiniti and the budget brand Datsun. The first Datsun product in the 21st century has been named Go. The hatch will go on sale next year in India.
Datsun Go shares its engine as well as platform with the Nissan Micra. The latter gives the budget hatch a spacious interior, which will be the car's forte. Go through the gallery below to view the official images displaying the exterior and interior in detail.
The name Datsun Go has been derived from 'DAT-GO', the name of the first Datsun car that was laucnehd almost a century back in Japan. DAT stands for - Durable, Attractive and Trustworthy.
Datsun Go will go into production in early 2014 in India and also in Russia and Indonesia. At a later point the Datsun brand will also be introduced in South Africa. The 2014 launch time frame seems to be an obvious decision on part of Nissan since the first Datsun also came out in 1914.
Datsun Go has been locally developed and will be produced at the Oragadam plant in Chennai, jointly operated by Nissan and Renault.
By the year 2016 Nissan says it will launch 10 new models, bearing both Nissan and Datsun badges.
Coming back to the Go, Nissan Motor President and CEO, Carlos Ghosn said during the unveiling about the Datsun Go: "..It's also an exciting moment for many women and men here in India who - today - come one step closer to realizing the dream of purchasing a car."
Vincent Cobee, Datsun brand head also echoed similar sentiments about the Go, saying, "When a customer buys his first new car in countries like India, Indonesia, Russia and South Africa, first he dreams about it. To realize the dream, customers need to have access, feel a sense of belonging towards the Brand. Also, as this purchase will represent a significant part of their disposal income, it is important for them to have full trust in the brand and the product. So Dream, Access and Trust are key values for which the Datsun brand stands now."
width - 1635mm; height - 1485mm; length- 3785mm, wheelbase (2450mm).
Datsun Go outmeasures both Maruti Alto and Hyundai i10 in all aspects, except for height where the i10 slightly exceeds the Go.
Along with the engine and platform the Go's rear windshield design has also bears a slight resembles to the Micra.
Noticeable immediately is the placement of the gear lever on the front console and the bench seats up front.
While the extra space upfront is only meant for keeping small articles such as a lady's handbag, Indian families will be tempted to seat their young ones here. Though it should be kept in mind that seat belts do not cover this space.
Datsun has kept the dash and console minimal, keeping to the bear essentials. This, however, has not stopped them from providing a smartphone docking station. Also notice the handbrakes, the kind seen before only in a few large people carriers such as Chevy Taverra and never in a hatchback before.
The two tone interior looks decent enough in these images, but we bet the plastic quality will not be the most appealing. Also, a glove box has made way for an open slot. Another cost cutting measure.
A closer look at the center console and the smartphone holder. Over all, Datsun Go looks like apromissing car for this price point, which is expected to be somewhere between INR 3.5 lakhs to INR 4 lakhs on road.