Luxury car manufacturers, such as Audi, BMW and Mercedes-Benz are getting their act together, with regards to the entry level product line. Volvo India is closely studying their rivals products and is believed to launch the Volvo XC40 crossover in India. The Volvo XC40 crossover is said to be showcased at the upcoming Paris Auto Show and within the next six months from then, is said to make its in-roads to India. The Volvo XC40 is a crossover, developed from the Volvo V40 hatchback.
Mercedes-Benz recently showcased their left hand drive version of the B-class, which is expected to be launched by end of this year. The B-class will be the company's entry level product for India. BMW and Audi on the other hand have been successful with the X1 and Q3.
Volvo is currently tight lipped with regards to the entry-level product for India. Drivespark feels, there is a good chance for the Volvo XC40 crossover to make its way to India. Currently Volvo India sells the S60 and S80 sedans and XC60 and XC90 Sports utility vehicles. Volvo cars in India is priced between INR 25 lakh to INR 50 lakh.
Volvo would be looking to launch the entry-level XC40 crossover by mid 2013. We feel, if Volvo is looking to challenge the likes of Mercedes-Benz and BMW, the company has to set-up a production plant in India. Currently Volvo cars are imported as completely built-up units. Competitive pricing would definitely be a challenge for Volvo. Do you own or is your future car a Volvo?