Volkswagen India has started a new hiring battle with Maruti Suzuki after two senior members from India's largest carmaker were recently hired to join the German firm. Volkswagen India which has seen a sudden drop in its sales in the first three months of this year suffered a shock when its sales head Neeraj Garg expressed his wish to quit.
Mt Neeraj Garg has been followed by his deputy Mr Sandeep Mandrekar, the head of sales for India who has also put down his papers. Newly appointed Volkswagen India CEO Gerry Dorizas is said to be pushing the company to hire senior members of Maruti Suzuki's sales team.
Reports say Maruti Suzuki's chief general manager - marketing Pankaj Sharma will replace Mr Neeraj Garg. Mr Garg was offered a promotion and a position in China by Volkswagen and he is said to have rejected the offer.
Volkswagen India's head of sales is likely to be Mr Pankaj Sharma who is currently the general manager of Maruti Suzuki's True Value used car division. Volkswagen has so far declined to comment on these recruitment.
Volkswagen which had set itself a target of capturing a market share of 10 per cent in India by 2015 has not performed to meet its expectations. With market share declining in the first quarter of 2012, the marketing team was definitely under pressure. Analysts say Volkswagen failed to promote its brand value well and was overtaken by long standing Japanese rivals.
If reports about Volkswagen hiring Maruti Suzuki executives are true, then we can surely expect a new direction to the carmaker's marketing campaigns.