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Tata Motors will not stop, till it gets its nanology to the top of the charts. The company this time around, has tied up with Ebay India to sell various merchandise. The Tata Nano Ebay store, intends to sell scale model, watches, pen-drives, key-chains and small nano badges.
Ebay India is known for its good reach, especially in metros, Tier I and II cities. Tata Motors is hoping, that the collaboration would help reach out to Nano fans spread across the country. If this venture kicks-off successfully, Tata Motors will become the first car brand to sell merchandise through Ebay India.
Online marketing is rapidly catching up in India. Tata Motors was one of the first companies, to open online bookings for the Nano in India. The new initiative will witness, a Tata Nano online poll for its fans. The online poll will enable, the fans to vote for their favourite merchandise and also stand a chance to win it.
Tata Nano has caused a rage in India for various reasons. Will this Ebay Nano Merchandise online marketing strategy, witness huge sales? Stay tuned for all the Buzz!
