Tata Aria Pure LX Launched At INR 9.9 Lakhs

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Tata Motors has launched the new Tata Aria Pure LX, a new variant with a bouquet of features, at a starting price of INR 9.9 lakhs. The Tata Aria is by far one of the most complete car in its segment. It competes with the likes of the Toyota Innova, Mahindra Quanto and Chevrolet Tavera.

Commenting on the launch of the New Aria Pure LX, Mr. Ranjit Yadav, President, Passenger Car Business Unit, Tata Motors, said, "The Aria is already well received for its class leading comfort and versatility, refinement, safety, styling and a powerful yet fuel efficient engine. The new Aria Pure LX, with an unbeatable price, makes the proposition of the Aria's finesse of a sedan with the muscle of an SUV, even more attractive."

Tata Aria Images

Tata Motors has launched the Aria Pure LX variant priced at INR 9.95 lakhs (ex showroom, Bangalore).

Tata Aria Images

Tata Motors has claimed the Aria will offer the space and comfort of an MPV while delivering sedan like handling and SUV like power and performance.

Tata Aria Images

The Tata Aria is a spacious MPV available with both two wheel drive and four wheel drive.

Tata Aria Images

The Aria is considered as one of the most advanced cars from Tata Motors. Its feature list in extensive and impressive.

Tata Aria Images

The Aria is priced between INR 9.95 lakhs to INR 16.55 lakhs.

Bringing together all the refinements and finesse of a sedan, the Aria Pure LX is full of thoughtful features. The vehicle comfortably seats 7 people. Its dual AC with pillar mounted AC vents, keeps the whole cabin ambient, no matter how harsh the weather outside. A state-of-the-art driver info system, along with a neat instrument cluster on the dashboard, keeps the driver informed about the car's performance. It has keyless entry with a remote integrated key. Flat folding 2nd and 3rd row seats, with a sliding 2nd row, helps create extra room for special needs.

The Aria Pure LX has all the muscle of an SUV, with a BS-IV grade 2.2L Dicor engine that generates up to 140 PS power and 320 Nm torque, delivering a powerful yet fuel efficient drive. It has an overall length of 4780 mm, width of 1895 mm and height of 1780 mm. The Aria Pure LX also has a wheelbase of 2850 mm, with an astonishing ground clearance of 200 mm. With a single mass flywheel, vibrations are kept to a minimum. The Aria Pure LX has a 60 litre fuel tank. The vehicle also boasts an unbelievably small turning radius of 5.6 m.

The Aria Pure LX looks stunning. Its aggressive stance is accentuated by its dominating 16-inch wheels, dual barrel headlamps with projector beams and an elegant chrome waistline on all windows. Beige fabric upholstery throughout the vehicle, gives the car elevates the car's aesthetics.

The Aria Pure LX is designed to actively secure its occupants. Disc brakes on all four wheels ensure efficient and powerful braking. Its dual pot calliper braking system ensures high braking force and shorter braking distance.

The Aria's frame is constructed with advanced hydroformed members, enhancing rigidity while reducing weight, making the vehicle stronger and sturdier and giving it the robustness and rigidity to take on Indian roads. In case of a theft or bonnet/door opening attempt, the in-built engine immobilizer with parametric alarm system not only alerts but also cuts the fuel supply to the engine and restarts only with the original key.

The Tata Aria Pure LX has been priced at Rs. 9.95 lakhs (ex-showroom Bangalore).

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Story first published: Tuesday, December 18, 2012, 17:15 [IST]
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