Renault India currently stands way down at 13th place with a market share of 0.24% in the domestic market. But the French carmaker has highly ambitious plans aiming at 1 lakh sales units by 2013-14.
Renault India head Marc Nassif is overseeing the developments and intends to push the carmakers market share to 5% by the next year. Marc was quoted as saying: "Renault India has a great product plan. The challenge will be to scale up the organisation, dealerships and deliver 1,00,000 vehicles a year. India needs to be among the top 10 markets for Renault by 2013."
However, Renault India had only sold under 4,000 units in 2011-12 fiscal. The company aims to take it 30,000 units in the current year and later hitting a tall figure of 1 lakh units by the 2013-14 fiscal.
Renault had entered the Indian market through a joint venture with Indian SUV maker Mahindra. However, the partnership broke up after 2 years with Renault starting operations by itself and launching four products - Koleos, Fluence, Pulse and now Duster.
With the former cars not doing well for the company, the carmaker has put high hopes on the recently launched Duster SUV. The Duster has been highly competetively priced and looks to change the company's fortunes in the country.
Marc spoke in high spirits about the Duster SUV: "The last few months have been intense - preparing for the launch, expanding operations and getting the logistics and the right product in place." Meanwhile, the carmaker has also announced that it will roll out a new entry-level sedan before November.