Datsun use to be a front runner in the auto industry back in the days. The DAT motorcar was created in 1931 and by 1934 Nissan Motor Co., Ltd took control over Datsun. Nissan then phased out the Datsun brand of cars by 1986.
Our biggest memory of the Datsun comes in the form of the 510 Fairlady roadster and Fairlady (240Z) coupes. Nissan in 2012 announced that the Datsun brand will be revived and the Datsun brand is expected to enter India by 2016. Have you ever driven a Datsun? Here are some images to evoke the Datsun memories.
Nissan would also be launching 10 more models for India within this time and globally the company would be introducing 51 new models by 2015-2016. This plan for sure will have an effect on the production capacity, thus we can expect an increase in production capacity, either through new plants or the existing plant at Chennai.
The Datsun brand will primarily focus on the small car market and Nissan is said to target the SUV segment aggressively in the coming years. Nissan recently launched the Evalia MPV. Click here to read more about the launch.
Datsun cars will be sold through a seperate sales and network team. However in the early stages expect the Datsun cars to roll out from the same showroom with Nissan.