The month of September heralds the arrival of the festive season in India and the the auto industry celebrates it by launching new products much to the delight of buyers. This year's festive season is crucial for the auto industry as both car sales and two wheeler sales are under pressure due to low consumer sentiment.
September's new product launches include models that people have been waiting for with bated breath. Drivespark presents to you the significant new product launches scheduled for September.
Yamaha Ray Launch On September 14
The first significant product we would like to speak about is the Yamaha Ray scooter. Yamaha's new scooter in India has been launched today, the 14th of September with a starting price of Rs.46,000. The Yamaha Ray's launch is a significant event adding yet another scooter in the market.
Mercedes-Benz B-Class Launch on September 18
German premium carmaker Mercedes-Benz will be launching its sports tourer B-Class in India on 18th September. The B-Class will be Mercedes' first hatchback in India. The B-Class is expected to be priced close to Rs.20 lakhs making it Mercedes-Benz India's cheapest car too.
Mahindra Quanto Launch On September 24
The most anticipated new launch for September will definitely include the Mahindra Quanto mini SUV. The car previously called only as the mini Xylo will be launched on September 24th. The Mahindra Quanto is a compact sub-4 metre SUV and is expected to be priced close to Rs.7 lakhs.
Nissan Evalia Launch On September 26
The much awaited launch of the Nissan Evalia will happen on September 26th in Delhi followed by regional launches in the following days in Mumbai, Bangalore, Chennai and Kolkata. The Evalia is Nissan's first MPV in India and it is powered by the familial K9K diesel engine already seen in the Nissan Micra, Sunny, Renault Pulse and Scala.
Maruti Alto 800 Launch Date Unknown
The launch of Maruti Suzuki's new 800cc car, supposedly named as the Alto 800 is probably the most important new car launch of the year. There are rumours that this car will be launched or unveiled in the month of September itself.
TVS Phoenix 125 Launch Date Unknown
TVS is expected to launch its new Phoenix 125 motorcycle in September. The Phoenix 125 is an important model for TVS as it is expected to provide it the much needed market presence in the lucrative segment. TVS has recently lost some of its market share thanks to the launch of new models by Bajaj, Honda and Hero.
September's new product launches should be able to trigger some positive responses from consumers. The Mahindra Quanto is one car to watch out for as SUV sales in India have now overtaken sedan sales With over two years of testing the Quanto has created sufficient buzz around it.
The Mercedes-Benz B-Class is a niche car which some call just a magnified hatchback. Lets leave the buyers to decide its fate. The Nissan Evalia is another car that we are waiting for. Although we have already driven it and know how it performs, wheat we are waiting for is its price. Will the Evalia pose a serious challenge to segment leader Toyota Innova?
Among the new two wheelers, Yamaha has already set the ball rolling by launching the Ray scooter. It remains to be seen if the TVS Phoenix, as the name suggests help TVS raise from the ashes?
Last but not the least is the Maruti Suzuki Alto 800. If this small car is really launched in September, then watch out for some mad rush at Maruti Suzuki showrooms as many people will definitely opt for the new alternative for the Maruti 800.