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The month of September heralds the arrival of the festive season in India and the the auto industry celebrates it by launching new products much to the delight of buyers. This year's festive season is crucial for the auto industry as both car sales and two wheeler sales are under pressure due to low consumer sentiment.
September's new product launches include models that people have been waiting for with bated breath. Drivespark presents to you the significant new product launches scheduled for September.
Yamaha Ray Launch On September 14
The first significant product we would like to speak about is the Yamaha Ray scooter. Yamaha's new scooter in India has been launched today, the 14th of September with a starting price of Rs.46,000. The Yamaha Ray's launch is a significant event adding yet another scooter in the market.
September's new product launches should be able to trigger some positive responses from consumers. The Mahindra Quanto is one car to watch out for as SUV sales in India have now overtaken sedan sales With over two years of testing the Quanto has created sufficient buzz around it.
The Mercedes-Benz B-Class is a niche car which some call just a magnified hatchback. Lets leave the buyers to decide its fate. The Nissan Evalia is another car that we are waiting for. Although we have already driven it and know how it performs, wheat we are waiting for is its price. Will the Evalia pose a serious challenge to segment leader Toyota Innova?
Among the new two wheelers, Yamaha has already set the ball rolling by launching the Ray scooter. It remains to be seen if the TVS Phoenix, as the name suggests help TVS raise from the ashes?
Last but not the least is the Maruti Suzuki Alto 800. If this small car is really launched in September, then watch out for some mad rush at Maruti Suzuki showrooms as many people will definitely opt for the new alternative for the Maruti 800.
