What would you do if your premium car starts giving you problems? You go to the dealer and service centre to get the car repaired. But what would you do if your car worth over Rs.60 lakhs repeatedly gets some or the other problem within a year of buying it? You get it dragged by donkeys all over the city on the way to the showrooms.
That is what Rakesh Patel, a Vadodara based businessman did when his Mercedes-Benz E-Class which he bought In July 2011 posed several problems within months of him purchasing it. Mr Patel has said his E-Class started developing problems in September 2011 and he got them rectified at the Mercedes-Benz service centre.
Image source: Sandesh
However when more problems arose and the dealer did not deliver proper service, Mr Patel took the drastic step of getting his Mercedes-Benz E-Class dragged by six donkeys to not only grab the attention of the dealer but also the premium car maker.
The E-Class was pulled along the streets of Vadodara by donkeys and Mr Patel had a banner on the car stating 'Just Think'. Mr Patel has blamed deficient service from the Mercedes-Benz dealer for his angry reaction.
This is not the first time when owners of high-end premium cars have responded angrily to low quality products. A Chinese man had also got his Range Rover pulled by donkeys back to the showroom after it had broken down more than six times within one year of buying it. Another Chinese man had his Lamborghini Gallardo broken to bits using sledge hammers last year after the car developed several problems despite many visits to a service station.
Official Mercedes-Benz Update:
"Mr. Rakesh Patel from Baroda is owner of a Mercedes-Benz E-Class 350 CDI and purchased the vehicle on 30-July, 2012 from Benchmark Cars, Ahmedabad. Two tyres of his car has undergone damage due to external impact . Damages to the tyres due to external impact are not covered under the tyre manufacturer's obligation as well as Car manufacturer's warranty terms and conditions. In spite of these, when Benchmark Cars learnt of the tyres issue, they offered to replace all the four tyres as a good will gesture to a valued customer.
Mr. Rakesh Patel has however, refused the offer and insists on replacement of the entire car. The act by Mr. Patel to try and grab attention is being reviewed from this perspective."