Indian SUV maker Mahindra has strengthened its global presence over the past two years with exponential growth recorded. The company's exports have grown in the Asia-Pacific region, Africa, South and Latin America and USA. The company's Auto exports grew by 70% while Tractor exports grew by 16% in the financial year ending March 2012.
Mahindra South Africa, which was established in 2004, sold 1761 vehicles in F11 which grew to 2558 vehicles in F12, an increase of 45%. The company's product portfolio includes Bolero Pick Ups, Scorpio Pick Ups, Genio Pick Ups, Scorpio SUV, Xylo MPV, Xylo panel vans and Thar, and the new Mahindra XUV500 which was simultaneously launched in India and South Africa.
In other African countries, M&M's auto exports grew by 39%. M&M Ltd. began exporting tractors to Africa in 2004-05. Tractor exports in Africa grew by 77% in FY'12.
The award winning XUV500 was also recently launched in Australia. In the current financial year, M&M expects to almost double its volumes in the LATAM region, and expects sales to cross the 10,000 mark in F13. Chile and Brazil are strategic markets in this region. The company's South American footprint encompasses Brazil, Chile, Paraguay, Uruguay, Peru, Ecuador, Columbia and Central America with the Scorpio range of SUVs and Pick Ups.
In North America, Mahindra USA (MUSA), a wholly owned subsidiary of M&M, which sells the entire range from 18 HP to 85 HP tractors, has doubled its billings from 4,823 tractors in F10 to 10,012 tractors in F12. MUSA successfully completed its 0<85 HP tractor portfolio with the launch of the revolutionary new Mahindra Max the industry first true sub-compact and mid-compact tractor.
Sri Lanka vehicle volumes grew almost three-fold in F12 alone. The Maxximo's market share in Sri Lanka increased from