Mahindra is developing a new vehicle platform with its Korean subsidiary Ssangyong Motor. The company on this regards is looking to invest INR 1500 crore. Mahindra & Mahindra currently holds 70% stake in Ssangyong Motor.
This buy-out had costed Mahindra close to INR 2100 crore in 2010. Mahindra is lookingto squeeze out the most from its Korean subsidiary. The company is looking to roll-out three products jointly developed with Ssangyong.
The first product from the Ssangyong stable would be the Rexton SUV. Both the companies are working towards developing a new engine platform. The new engines will be rolled out in diesel and petrol and will be used by both the companies.
Mahindra is hoping the Ssangyong range of products will be well received when its launched in India. For the moment the company is managing to sell close to 10,000 units of Ssangyong. The company is expecting a dip in sales considering the slowdown in the Korean and European markerts.















