Tata Motors which had long held the third spot in the top Indian carmakers' list has lost that position to its Indian Counterpart Mahindra and Mahindra. Tata Motors which was first dropped to third spot by Hyundai a few years ago was going steady in its position until Mahindra saw a huge surge in the past six months.
Mahindra has overtaken Tata Motors thanks to its recently launched SUV, the XUV 500. Mahindra's raise coupled by Tata Motors declining sales in the passenger car segment made it possible for Mahindra to occupy the third spot during the first quarter of the financial year.
Mahindra has been the country's leading SUV manufacturer and the recent increase in demand for such vehicles has helped it surge ahead in the sales charts. Mahindra's Bolero has consistently been the best selling SUV in India. The Scorpio is a close second. The Xylo has also performed well in the MPV segment. Enough has been written about the XUV 500's huge success and sales.
Tata Motors on the other hand has seen a sharp decline in its sales. The most disappointing aspect would be the under performance of the Tata Nano which has failed to live up to expectations. Other models from Tata's stables have not been able to deliver too, with the Indica being considered only as a Taxi. To add to Tata's woes, not many people consider Tata Motors vehicles will meet their expectations.
Sales of Tata Motors for the first quarter stood at 60,405 units while Mahindra has garnered 61,504 units. A majority of Mahindra's passenger vehicles are utility vehicles with the exception being the Verito sedan. Tata Motors on the other hand has a full family of cars starting from hatchbacks, sedans and SUVs.
Tata Motors certainly faces a tough challenge if it wants to regain its position among the top three. Mahindra is etching an aggressive growth strategy and its models are enjoying good sales. Tata Motors highest selling models, the Indica and Indigo have not seen their sales improve in the past three months indicating how they might perform in the coming months. Looking at the continued dominance of Maruti Suzuki on the top followed by Hyundai, we believe the third spot will be firmly held by Mahindra at least for the near foreseeable future.