Luxury cars in India is growing at a steady pace. Manufacturers such as BMW, Audi and Mercedes-Benz, are looking to tap the entry level luxury space with small cars priced at Rs 25 to Rs 30 lakh.
Indian consumers will soon receive luxury cars priced at this range. Mercedes-Benz will soon launch the mini MPV sport tourer B-Class, followed by the A-Class in India. Audi on the other hand, is gearing up to launch the luxury A3 Hatchback. BMW, is said to be busy developing an entry level model, which will be slated below the X1. BMW is also expected to drive in their luxury 1-Series by 2015, to compete against Audi's A3 and Mercedes' A-Class.
The recent approach from the luxury car makers, brings to light that they are looking at tapping the young and highly aspirational salaried minds. So if you are, waiting for an entry level Mercedes-Benz luxury MPV, your days are nearing.
Drivespark expects the B-Class, to make its in-roads by September, 2012. The A-Class on the other hand, which is the company's entry-level model in most markets, is expected by the third quarter of 2013.
Are you Brand crazy and looking for a touch of luxury? If yes, get the ball rolling, as India will soon receive cars priced in Rs 25-30 lakh price bracket. So is it a BMW, Mercedes or an Audi? Drivespark, would love to own cars from all the three luxury giants!