Eicher trucks and buses continues to grow fabulously in UP. It sold close to 2300 vehicles in the year 2011. It has consolidated its position in the Uttar Pradesh market with a 40% market share of the Light and Medium Duty segment and also made tremendous growth in Heavy duty trucks and in Buses.
Uttar Pradesh is one of the key markets for Eicher, wherein it has made consistent and impressive gains in the Volume and market shares. Eicher today has transformed itself into a complete CV manufacturer with a wide product range from 5t to 40t GVW trucks and 15 to 65 seater buses.
The first Eicher branded truck was rolled out from its state of the art manufacturing plant in 1986 and over the past 26 years, the products have got endorsement from happy customers of over 300,000 vehicles. In the truck segment, the company has gained market share with its "VE" series of Fuel Efficient heavy duty trucks and trucks in the 5 to 14 T segment.
All Eicher trucks in the Heavy duty VE Series carry the inherent advantages accrued from the dual - parentage of Volvo and Eicher. Volvo's technology prowess, quality systems and advanced production processes are intrinsic to the design and manufacturing of these products and so is the fuel-efficiency edge that Eicher continues to champion.
Moreover, with access to global expertise in testing and validation, it is ensured that all products of the VE series are engineered for superior performance, reliability and uncompromising durability. Eicher had recently launched the "First Ever 14 ton Truck" in India - The Eicher 11.14. This truck is a game changer in the industry and provides tremendous value and benefits to the transport operator.
The year 2011 saw Eicher improve its bus market share from 7 to 10% nationally . Eicher also gained significant entry into State transport undertaking segments during the year. An Investment of Rs 125 crore has also been earmarked for setting up of an Eicher bus manufacturing plant which will take the brand to the next level of growth trajectory. The plant will have a capacity to produce 10,000 buses when fully operational.