The Tata Nano has won a new fan in the form of Kollywood star Dhanush, whose fame shot up globally through his hit single Why This Kolaveri Di. Dhanush has sung and acted in a new video featuring the Tata Nano.
The video is now available with Drivespark and you can view it by clicking on the following link
The new Tata Nano video appears to have been shot in Mumbai. It shows the story of a young man buying a Tata Nano and his family's happiness about it. The video also highlights some of the Tata Nano's impressive features such as great handling, easy driveability on city roads, the ease of parking etc.
In one scene, you will see Dhanush driving the Nano in to a narrow space where no other car can park. In another scene, to add a little drama to the video, Dhanush is seen rescuing a injured girl from an ambulance that is struck in a traffic jam. This scene is close to being a typical movie scene, just that the Tata Nano emerges as the hero.
The Tata Nano is Tata Motors chairman Ratan Tata's dream project. Launched three years ago, the small car has emerged as an alternative vehicle for people having two wheelers. However it has not been able to garner high sales figures. To add to its misery, these were a handful of incidents where the Nano was reported to have caught fire.
Tata Motors' PR machinery has been very busy trying to project the Nano as a problem free and efficient car. The new video featuring Dhanush and the Tata Nano might provide the car the much needed positive outlook.