The competitive rivalry between German premium carmakers BMW and Audi is known to all. Both companies have a close battles in all countries where they operate. BMW is the world's Number 1 premium carmaker and it has retained this position in India too. BMW's top spot is being threatened by Audi which has claimed it overtook BMW in June sales.
BMW India chief Dr.Andreas Schaaf has responded to Audi's claim by stating that BMW is India's Number 1 carmaker in India and will remain so. BMW India is planing to launch four new models in India in the second half of this year. Mr Schaaf believes these new models will help BMW India cement its position on the top.
Audi which was placed in third position in India has been successful in overtaking Mercedes-Benz to take the second spot. The company in its June sales report had claimed it had sold 759 cars as against the 750 sold by BMW. BMW has not taken this report hands down. BMW's Andreas Schaaf has stated that the sales figures posted by BMW were retail sales while Audi had posted the number of cars it had sold to its dealers.
Dr. Andreas Schaaf who will leaving BMW India in October to return to the company head quarters said: We have been and will continue to be the number one luxury car manufacturer in India. We sold 750 units in June this year, while our rival, who is claiming to have replaced us in the number one position has done 718 units. (Audi, however, reported sales of 759 units in June 2012). And we have been outselling them every month."
BMW India will be launching the 6-Series coupe along with new variants of the X1, 7-Series and the X series in the coming months. BMW's new cars are expected to deliver a sales increase of 9 per cent this year. Mr Schaaf is confident that BMW will be selling more than 10,000 premium cars in India this year.
BMW will soon open eight new showrooms in India increasing its sales network to forty. These new showrooms and new models are expected to help the BMW to remain the number 1 premium carmaker in India.