BMW is all set to launch its all new 3-Series in India on July 27th. The German premium carmaker has been preparing to launch its entry level sedan since more than a week. The new 3-Series is expected to be unveiled by Indian cricket great and BMW's brand ambassador Sachin Tendulkar.
We had earlier reported that BMW had hired Sachin Tendulkar as its brand ambassador. The 3-Series launch is a significant event for BMW and by associating itself with Sachin Tendulkar, the German carmaker has clearly indicated it wants to be aggressive in its marketing. To add to the glitz of the new BMW 3-Series, reports say, Sachin Tendulkar will hand over the keys of the car to the first 100 buyers.
BMW has been facing increasing competition from German rival Audi. In fact Audi had overtaken BMW in June sales. But BMW has stated that by launching the new 3-Series in July it will regain the lead against Audi.
Drivespark will be present at the new BMW 3-Series launch in Mumbai. We will be posting live images and updates as and when they happen. Stay tuned for more updates on the new 3-Series on Drivespark.com