BMW India's 25,000th car, an X1 sDrive 20d has left from its south Indian plant of Chennai. The German premium car manufacturer which had commenced its India operations in 2007 has managed to sell 9371 cars to customers in 2012.
The 25,000th car was personally sent off by BMW Chennai plant Managing Director Juergen Eder. Eder spoke at the occasion: "It has taken us less than six years to achieve this milestone and I would like to congratulate the team at BMW Plant Chennai for contributing to the continuous growth in production with highest quality standards."
BMW India President Andreas Schaaf said: "BMW India continues its success story in 2012 by maintaining its momentum in the leadership position in Indian luxury car segment. We understand the Indian luxury consumer and are confident of maintaining our Number One position in the luxury car segment with an emotional and exciting product portfolio, innovative services and strong customer affinity towards the BMW brand."
However, Audi has toppled BMW to the second spot in luxury car sales during the month of June with a slender lead. BMW will have to infuse an even more aggressive strategy to regain the numero uno position which it enjoyed for three years.
Interestingly, both luxury carmakers - BMW and Audi had overtaken another German peer Mercedes Benz pushing it to the third spot. Mercedes Benz is the first among them to enter the market and has been there for more than 15 years.