The new BMW 3-Series which was unveiled last Friday is definitely a raging success. The German premium carmaker has received more than 500 bookings within a week of unveiling its latest entry level sedan.
BMW has managed to grab the eyeballs soon after the launch of the new 3-Series as it posted attractive advertizements on various avenues including print, hoardings and online. The 3-Series is the car that can be credited for BMW India's sales success and the latest generation model is expected to improve upon the fifth generation 3-Series.
The sixth generation BMW 3-Series has been described as the Ultimate 3 and the kind of response it has received now justifies that description. The new 3-Series has delivered what BMW was always confident of. BMW India chief Dr Andreas Schaaf had stated earlier that the second half of 2012 would belong to BMW in India after Audi managed to bring down the gap with BMW.
The new BMW 3-Series was available for booking from the day of its launch in all the five variants it was launched in. BMW has cleverly launched four diesel variants of the 3-Series with one petrol variant aimed at enthusiasts. With demand for diesel cars at high levels, no wonder the BMW #-series bookings have been incredible.
Just to remind Drivespark readers, the price of the new BMW 3-Series is as follows
BMW 320d INR 28,90,000
BMW 320d Sport Line INR 31,50,000
BMW 320d Luxury Line INR 31,50,000
BMW 320d Luxury Plus INR 36,90,000
BMW 380i Sport Line INR 37,90,000
The new BMW 3-Series will be competing against the likes of the Mercedes-Benz C-Class and the Audi A4.