Audi India has announced a price hike of its latest product, the Q3 Premium SUV. The price hike was in a way expected due to the falling drop in the value of the rupee. To add to this, the initial price of the Audi Q3 could only have been an introductory price.
Here is excerpts from Audi India's press release announcing the price hike of the Q3.
Audi, the German luxury car manufacturer, today announced an increase in price of its compact luxury SUV - Audi Q3 2.0 TDI between 1 to 2 percent. The new price will be effective from October 1, 2012 on both the high grade and base grade of the 2.0 TDI engine. Currently, the Audi Q3 is priced at Rs 26, 21,000 onwards (Ex-showroom Maharashtra) for the base grade and Rs 31, 49,000 onwards for the high grade, and is available at all 21 Audi dealerships across India.
"Due to economic upheavals and rupee devaluation, we have increased the price by 1 to 2 percent on both the high grade and base grade version of Audi Q3 2.0 TDI. However, we are still confident of achieving our sales target of 8000 cars at the end of 2012 and Audi Q3 will contribute significantly towards achieving this target", said Michael Perschke, Head, Audi India.
Since it was unveiled at the Auto Expo in January 2012, this youngest member of the Audi Q family was one of the most awaited vehicles to hit the Indian roads in recent times, which is evident from its spectacular success of 500 bookings in the initial phase of market introduction. Till date, 1000 Audi Q3s have been sold in India and only limited numbers of Audi Q3s are available for sale in 2012.
Audi continues to be the market leader in the luxury SUV segment in India with Audi Q5 and Audi Q7 and in the sports car segment with Audi R8, Audi R8 Spyder, Audi RS5 and Audi TT Coupe.
With an impressive YTD sale of 5406 cars (Jan-Aug 2012), the brand with the four rings came close to going beyond its 2011 annual sales figure(5511 cars) in the first 8 months of 2012 itself. Steering ahead with an optimistic attitude for 2012, the brand with the four rings recorded a 48 percent growth rate YTD (Jan-Aug 2011: 3655 cars). The luxury carmaker registered a total sale of 726 units in August 2012, a growth of 42 percent over the same period last year (August 2011: 510 cars).
Audi India plans to expand its network to 25 dealerships by the end of 2012 from its existing 21 centres. Audi recently opened new showrooms in Coimbatore, Delhi West Nagpur, Bhopal, Navi Mumbai and Goa. Last year, the luxury carmaker opened new showrooms in Delhi South, Chennai, Ludhiana, Surat and Indore. Further developments include Lucknow and Kanpur among others.