Audi India director Michael Perschke revealed that special horns are being made for its Indian cars as local drivers honk too much to move through the hectic traffic. Most of the roads in India are poor and driving is a very tiring activity due to crowded roads.
"Obviously for India, the horn is a category in itself. You take a European horn and it will be gone in a week or two. With the amount of honking in Mumbai, we do on a daily basis what an average German does on an annual basis," Perschke was quoted as saying to a source.
He claimed that horns for Indian vehicles are specially adapted for the local conditions. Audi is a leading carmaker which is seeking a major share in the Indian luxury car market.
"The horn is tested differently - with two continuous weeks only of honking, the setting of the horn is different, with different suppliers," Perschke added. He further added that so many Audi owners in India have personal chauffeurs that car interiors have been redesigned so that "you can be more in command from the rear seat."
According to the National Crime Records Bureau data, more than 1,33,938 people died on India's roads in 2010, 366 deaths per day. We appreciate Audi for adapting to local conditions and thereby enhancing the safety of its passengers as well as others on road.