Honda Reopens Brio Bookings After Months

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      Published: Wednesday, February 22, 2012, 12:20 [IST]
 

Honda Restarts Its Love Affair
Honda has reopened the bookings of the Brio hatchback months after it stopped it following the crisis in Thailand. The Japanese carmaker which recently got back to full scale production has said people can now book the Brio in all its showrooms in India.

The Brio is a very important model for Honda. It is the Japanese carmaker's entry level car and it was expected to boost its fortunes. But the severe floods in Thailand lead to a sudden drop in production. The company then began sourcing parts from Japan and China to restore production. The carmaker restored full scale production only last week and is now keen to boost its production.

The bookings of the Brio was the first one to be stopped when the supply in parts started. Honda had continued to take small number of bookings for the Jazz and the City as it was able to source some parts easily. The case of the brio was different as it was a newly developed model and Honda has not increased localization of parts.

By opening the Brio's bookings again, Honda appears to be back on track to resume its fight for lost market share. Honda has lost a large chunk of its market share in recent times as it does not have a diesel car in its line-up. The Brio with its familiar 1.2-litre i-VTEC engine, smart looks and decent mileage.

Priced between Rs3.95 lakhs and Rs.5.10 lakhs, the Honda Brio is Honda's smallest and cheapest car in India. Its low price along with Honda's promise of quality make it an attractive car. If you are among the people who have been waiting for the Brio's bookings to be reopened instead of buying another car, this news must definitely be good news.

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Topics: brio, honda, hatchback, sales
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