2017 Geneva Motor Show: Pirelli Shows Off Coloured And 'Smart Tyres'

The Pirelli coloured tyres were created to meet the demand of personalisation from the customers. Engineers at Pirelli have developed innovative materials and protection system to make sure that the colour remains vivid and durable.

The coloured option is available with the Pirelli P Zero and Winter Sottozero tyres. Initially, Pirelli will offer four base colours - red, yellow, white, and silver. However, if a customer demands any other colour, the request will be catered.

Pirelli is the official tyre supplier for Formula 1, where coloured tyres are used to identify different compounds. The company is benefitted from the knowledge gained on track and implemented on its innovation.

The second innovation is the Pirelli Connesso, a smart tyre. An integrated sensor on the inner wall of the tyre relays information on how the tyre is working to a dedicated application.

Pirelli states that the sensor's weight is negligible and has no impact on the performance of the tyre. The Pirelli Cloud platform supports the relay of data from the sensor to an app.

The Connesso can arrange new tyres or maintenance where the car is parked when a drop in tyre pressure is detected by the sensor. The Connesso system is available for Pirelli P Zero and Winter Sottozero tyres.